Le Creuset Azure
Art Direction and digital experience for Azure, the new color from Le Creuset, exclusively for Sur La Table. Inspired by the mineral azurite, this deep, organic blue captivates the senses wherever it goes.
What It is
Art direction for the new color launch of Le Creuset, excusably for Sur La Table. These images were used on the website, in -commerce design and social media.
What I did
Photo Art Direction & Digital Design
How I did it
After experiencing a few Le Creuset color launches at Sur La Table I was very excited to work on the color launch identity at the root - the photos. We choose to go with recipes and food that complimented Azure through color while keeping the set mostly white and minimal.
Who I did it with
Creative Director - SARAH HUNTER
Photographer - ARMSTONG PITTS STUDIOS
Food stylists - CALLIE MEYER & THERESA GILLIAM