Sur La Table
During my tenure, I delved into various design aspects of the business, including email design, project management, and, most significantly, steering photo art direction to elevate the brand's visual narrative.
Holiday Photography
Email Design Highlights
What It is
Photo art direction and design for e-commerce, catalogs, store-signage and social media.
What I did
Photo Art Direction & Digital Design
How I did it
My art direction at Sur La Table showcased the product to demonstate their utility and usefulness in the kitchen while insuring each photo had an elevated look and feel. To create the cozy kitchen store feel that everyone loves, I would include lots of products, real food and rely mostly on natural light.
Who I did it with
Creative Director - SARAH HUNTER
Photographer - ARMSTONG PITTS STUDIOS
Food stylists - CALLIE MEYER & THERESA GILLIAM