What It is
Blue Nile’s Black Friday campaign. The campaign consisted of photography, e-commerce design, store-signage, and affiliate marketing.
What I did
Photo Art Direction & Digital Design
How I did it
I gave this campaign an identity that set it apart from other seasonal campaigns. The table-top photography, uses mostly dark bold colors that create high contrast with the jewelry. In the email campaign, I incorporated the same fabric backgrounds for a cohesive layered look. Across the entire campaign I aimed to emphasize the clear promotional nature of this sale while maintaining the luxurious branding.
Who I did it with
Digital designer - TAYLOR MEEHAN
Table-top photographers - BRIAN WEISS & ANTHONY ROMA & ALISON BLOMGREN
Table-top stylists - LAUREN DAY & JENN ELLIOT BLAKE