Blue Nile — Femke Paanakker

Blue Nile Photo Art Direction

As the lead art director for the table-top product photoshoots, I experimented with lighting, textures, fabrics, themes and colors. This gallery represents my favorite photographs that I produced.

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What It is

Blue Nile Product Photography. These images were used in e-commerce design, affiliate marketing, website design, store-signage, social media and magazine ads.

What I did

Photo Art Direction

How I did it

I would meet with merch teams, stylists and photographers to define the requirements for the shoot. Then, I would create a pre-pro deck, that described the art direction for each photo in detail. The direction I provided included theming, lighting, colors, textures and production logistics.

Who I did it with

Table-top photographers - BRIAN WEISS & ANTHONY ROMA & ALISON BLOMGREN

Table-top stylists - LAUREN DAY & JENN ELLIOT BLAKE & MOLLY HURD &

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