Blue Nile Anniversary Sale
Website - Social media - Emails - Store-signage
What It is
Blue Nile’s 24th Anniversary Sale campaign. The campaign consisted of photography, e-commerce design, store-signage, and affiliate marketing.
What I did
Photo Art Direction & Digital Design
How I did it
I gave this campaign an identity that set it apart from other seasonal campaigns. The table-top photography, leans into bold summer colors - something that was new for Blue Nile at the time. I designed digital graphics that tied back to the silky fabric backgrounds from the table-top images to create cohesion. In the email campaign, I incorporated more playful design elements with curves and color to help them stand out from our regular emails.
Who I did it with
On-figure photography art director & digital designer - TAYLOR MEEHAN
Digital and print designer - CAROLINE KRIBBS
Table-top photographers - BRIAN WEISS & ANTHONY ROMA
Table-top stylists - LAUREN DAY
On-figure photography & Stylists - SPLASHLIGHT